MSc Strategic Marketing

Today’s clients are extra informed than ever before, annoying a greater variety and better pleasant in services and products. Organisations are looking to marketing strategists to ensure they understand the needs of their customers, the way to evolve and develop their consumer base and provide the force closer to innovation so as to secure them an area in new and emerging markets. The programme brings to existence the global cognizance on marketing as a strategic managerial function that drives organization-extensive initiatives in handing over customer fee. Developed via consultations with enterprise experts, pupils and college students, the programme is constructed around 3 key areas of strategic advertising Strategic Analysis: the capacity to understand a business enterprise’s environmental and competitive landscape and apply important and analytical thinking thereof Strategic Marketing and Leadership: the potential to convey vision, recognize advertising approach, lead groups and measure advertising performance in a fantastically worldwide marketplace; Implementation – the capacity to reply strategically to the converting desires of consumers via the development of more than a few conventional and digital, customer-targeted techniques. This programme primitive objective is to put together you for successful employment by encouraging the development of various know-how and abilities with a view to allowing you to paintings efficiently, both collaboratively and for my part. It is designed to broaden your knowledge of Strategic Marketing and its integration into a corporation’s average company strategy. This programme will consist of two middle, optionally available modules and a dissertation and the two middle taught modules might be worth 30 credits each and can be taught over the whole academic year while the other non-obligatory modules can be really worth 15 credits and taught over a term, with the very last dissertation carrying 60 credits. Taught modules will comprise a mixture of evaluation components, both summative and formative. These might consist of in-class exams, computer-based assignments, essays, case studies, group presentations and assignments and final examinations. The programme is designed to equip students with the competencies and understanding to pursue a hit career in marketing roles across a wide variety of various industry sectors and types of organization. This MSc is for individuals who wish to broaden their abilities and accumulate knowledge to build or in addition their career in private, public or charitable corporations. Graduates can be ready to pursue a profession in a variety of marketing positions including that of Marketing Consultant, Marketing Executive, Marketing Analyst, Researcher and Brand Executive.