Master in Marketing and Analytics - MSc

This course aims to offer a comprehensive program to meet the needs of the national and international students via academic discourse and exchange of experiences. This program is available for graduates and those who are already employed. The degree will expand your expertise and implementation of focal theories in Marketing and you will discover ways to undertake and apply advertising analyses using appropriate advertising and marketing theories and techniques. This will allow you to make appropriate strategic and operational advertising and marketing decisions. The course will also assist you develop the capacity to make strategic choices with the aid of advancing your know-how and awareness of how business analytic techniques can assist interventions within the decision-making technique of organizations. Additionally, students will learn how to pick out and apply appropriate theories and studies methodologies to investigate a selected studies problem. Aston University is one of the best universities in the UK and all around the world especially in the field of business. It offers broad range of business courses for international students applying for the Bachelor’s and Masters’ program. The QS World University ranking 2020 has ranked Aston University in top 100 for Business and Management. Moreover, the learning outcomes of this course are that it will enable students to enhance their IT and computing skills, collaborative team working skills, reflective practice, problem solving and leadership skills.