By Klaus Krippendorff

because the book of the 1st variation of Content research: An creation to Its Methodology, the textual textile during which modern society services has passed through a thorough transformation: in particular, the continued info revolution. this day, content material research has turn into an effective replacement to public opinion research—a approach to monitoring markets, political leanings, and rising principles, how to settle criminal disputes, and an method of discover person human minds.

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Content Analysis: An Introduction to Its Methodology by Klaus Krippendorff

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