By Otl Aicher

Otl Aicher (1922-1991) used to be an excellent character in glossy layout, he used to be a co-founder of the mythical Hochschule fur Gestaltung (HfG), the Ulm tuition of layout, Germany. His works because the fifties of the final century within the box of company layout and his pictograms for the 1972 summer season Olympics in Munich are significant achievements within the visible communique of our times.

"An necessary section of Aicher's paintings is that it really is anchored in a "philosophy of constructing" encouraged by way of such thinkers as Ockham, Kant or Wittgenstein, a philosophy eager about the must haves and goals, the gadgets and claims, of layout. Aicher's entire theoretical and sensible writings on layout (which contain all different features of visible creativity, equivalent to structure) can be found with this re-creation of the vintage work.
If Aicher prefers the analogous and urban to the electronic and summary he does it with a philosophical goal. He relativizes the function of natural cause. He criticizes the rationality of Modernism as a result dominance of basically summary considering. somebody who prefers the summary to the concrete doesn't in simple terms misunderstand the mutual dependence of proposal and look at. In Aicher's judgement he's additionally making a fake hierarchy, a rank order that's culturally deadly. issues which are electronic and summary aren't higher, larger and extra very important than issues which are analogous and concrete."
Wilhelm Vossenkuhl

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Analogous and Digital by Otl Aicher


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